Happy to see a more integrated analytics offering from the number 3 most used social media platform, Pinterest! The analytics interface is offered for users that have a verified website. Is your website is currently not verified? No problemo – just visit business.pinterest.com/verify in order to verify your account.
Click here to check out their video tutorial, but in the mean time here’s some general info at what their interface will provide to curious minds.
There are four tabs!
- Site Metrics: Home to graphs that measure pins, repins, impressions, and clicks. Actions are denoted in blue and the number of people who took that action is noted in orange. You can also select the date range for your analytics.
- Most Recent: Real time look at items being pinned directly from your website.
- Most Repinned: Helps you to see the unique pins that got repinned the most on any particular day.
- Most Clicked: You’ll be able to view the unique pins that people clicked on the most so that they could get back to your website.
Each of the tabs allows you to dictate whatever timeframe you want against the metrics. Pinterest also allows you to look at the metrics at the most recent 7, 14, and 30-day period.
The three “Most…” tabs allow you to get unique insights on specific pins. When you select a unique pin, you’re then able to see the board that it was pinned to as well as access to the original pinner. There’s also a feed of other images pinned by users who pinned the image you select. You can also see pins from other website that helped inspire the people to pin your image. Pretty sweet stuff.
Lastly, they allow the ability to download a CSV that has info on your 100 most recent pins.
Have you used the new interface yet? What do you like about it?